Oregon’s Most-Streamed Artists of 2024–2025: The Sounds That Shaped the Beaver State

Oregon is a state that thrives on individuality, introspection, and cultural richness. Whether it’s the artistic heartbeat of Portland, the quiet introspection of Eugene, or the sweeping landscapes of Bend and the coast, Oregonians listen to music that resonates beyond the surface. In 2024–2025, the artists Oregonians streamed the most reflected a shared craving for depth, diversity, and truth.

According to YouTube Music streaming data from April 7, 2024 to April 7, 2025, the five most-streamed artists in Oregon include a powerful mix of lyrical insight, cross-cultural rhythm, emotional storytelling, and genre-bending sound. Let’s dive into the artists who soundtracked Oregon’s year—and what their presence reveals about the musical DNA of the state. If you're interested in music lessons, check out music lessons in Boulder.

1. Kendrick Lamar – 21.4 Million Views

Topping Oregon’s charts with 21.4 million views, Kendrick Lamar reigns supreme as the state’s most-streamed artist of the year—and for good reason.

Kendrick’s lyrics are poetry wrapped in hip-hop, offering both cultural critique and deeply personal reflection. In 2024, his explosive single “Not Like Us” captured national attention, but Oregon’s Kendrick fans dug deeper into his discography. Albums like To Pimp a Butterfly, DAMN., and Mr. Morale & the Big Steppers continued to resonate with those seeking thoughtful commentary on everything from systemic injustice to mental health.

In Oregon—where social consciousness, progressive ideals, and creative expression intersect—Kendrick is more than a rapper. He’s a modern-day philosopher, giving voice to the complexity of the human condition.

Why Oregon Streams Kendrick Lamar So Heavily:

• Lyrics that demand introspection and action

• Music that bridges art, activism, and identity

• A body of work that inspires both college classrooms and city streets

For Oregonians, Kendrick Lamar is essential listening—his music is layered, intelligent, and endlessly relevant.

2. Peso Pluma – 20.2 Million Views

With 20.2 million views, Peso Pluma is quickly becoming a cultural phenomenon in Oregon. The breakout Mexican artist has helped elevate corridos tumbados, a gritty, modern form of traditional Mexican ballads, to global recognition—and he’s made a huge impression on the Pacific Northwest.

Oregon’s growing Latinx population—especially in areas like Salem, Hillsboro, and Medford—has embraced Peso Pluma’s raw storytelling and genre-blending production. Songs like “Ella Baila Sola,” “Rubicon,” and “PRC” became anthems at backyard parties, street festivals, and solo car rides alike.

But it’s not just Latinx listeners tuning in. Peso Pluma’s crossover appeal has captured the ears of Oregonians looking for authentic, emotionally resonant music, regardless of language.

Why Oregon Loves Peso Pluma:

• Honest, emotional lyrics that connect across cultures

• A refreshing sound that blends tradition with trap

• Representation and pride for Mexican and Latinx communities

In Oregon, Peso Pluma is both a cultural connector and a musical innovator.

3. Eminem – 20.0 Million Views

Coming in strong with 20.0 million views, Eminem continues to be one of Oregon’s most consistent and enduring voices. His music speaks to inner battles, emotional release, and raw honesty—qualities that deeply resonate with the introspective spirit of the Pacific Northwest.

With renewed interest in his discography sparked by his upcoming album The Death of Slim Shady (Coup de Grâce), Oregonians revisited classics like “Lose Yourself,” “Mockingbird,” “The Way I Am,” and “Stan.” These tracks are still heard in home gyms, late-night drives, and headphones on long forest hikes.

Eminem’s lyrical openness about addiction, trauma, and perseverance continues to make him a favorite among listeners of all ages and backgrounds.

Why Oregonians Still Can’t Get Enough of Eminem:

• Cathartic, confessional rap that channels real-life emotion

• Unmatched technical skill and storytelling

• A discography that spans generations

Eminem is the emotional release valve for Oregon listeners who value truth over trends.

4. Fuerza Regida – 17.1 Million Views

With 17.1 million views, Fuerza Regida has made a powerful mark on Oregon’s streaming charts, continuing the regional Mexican wave that Peso Pluma helped propel.

Known for their corridos bélicos—streetwise ballads that often touch on hustling, danger, and resilience—Fuerza Regida’s music has a defiant energy that appeals to both first-generation immigrants and second-gen bicultural youth. In Oregon’s farming towns, borderland communities, and urban hubs alike, their lyrics feel raw, real, and relevant.

Songs like “TQM,” “Ch y la Pizza,” and “Sigo Chambeando” saw high play counts at parties, in trucks, and in family settings where tradition meets rebellion.

Why Fuerza Regida Is Rising in Oregon:

• Stories that reflect real-life struggle and ambition

• Bold music that connects deeply with working-class families

• A rebellious sound that resonates with youth and culture alike

Fuerza Regida is giving Oregon listeners a powerful voice for hustle, pride, and perseverance.

5. Taylor Swift – 16.9 Million Views

With 16.9 million views, Taylor Swift continues to prove her universal appeal—and in Oregon, her music has found a particularly devoted audience.

From the high school halls of Eugene to the indie cafes of Portland, Swift’s lyrics about love, self-discovery, and transformation have become a cultural rite of passage. Her 2024 Eras Tour and the re-release of 1989 (Taylor’s Version) added new energy to a discography that spans nearly two decades.

Swift’s ability to evolve—from country roots to synth-pop to indie-folk—reflects Oregon’s own eclectic spirit. Songs like “Cruel Summer,” “All Too Well (10 Minute Version),” “The Archer,” and “Anti-Hero” were among the most-played tracks in homes, road trips, and solo journal sessions alike.

Why Oregon Connects with Taylor Swift:

• Emotionally intelligent lyrics that grow with the listener

• A discography that spans genres and moods

• Music that speaks to transitions, nostalgia, and self-awareness

For Oregonians, Taylor Swift is both a comfort and a compass—her music mirrors the heart’s quiet complexities.

What Oregon’s Most-Streamed Artists Reveal About the State

Oregon’s top-streamed artists reflect a music culture that values introspection, diversity, storytelling, and emotional authenticity. From conscious hip-hop and cross-border anthems to raw lyrical confessionals and folk-pop poetry, Oregonians gravitate toward music that feels lived in, not manufactured.

1. Global and Local Sounds Coexist 🌍

With Peso Pluma and Fuerza Regida in the top five, Oregon proves that Spanish-language music is not niche—it’s central. The state’s multicultural reality is reflected in its streaming data.

2. Listeners Crave Depth 🧠

Kendrick Lamar and Eminem both exemplify music that challenges the listener, whether through sociopolitical commentary or emotional self-discovery. Oregon’s audience wants more than surface-level entertainment.

3. Genre Doesn’t Matter—Authenticity Does 🎶

Taylor Swift’s evolution and Peso Pluma’s genre fusion prove that genre lines are fading. What matters is that the artist is real.

4. Emotion Is the Common Thread 💬

All five of these artists channel emotion in different ways: Kendrick speaks truth to power, Peso Pluma wears heartbreak on his sleeve, Eminem battles inner demons, Fuerza Regida tells stories of survival, and Swift narrates the complexities of the heart.

Methodology

This article is based on YouTube Music’s regional analytics, which track total artist video views by user location. The rankings reflect the top five most-streamed artists in Oregon between April 7, 2024, and April 7, 2025, based on verified view counts within the state.

These insights provide a unique, data-driven snapshot of what real Oregonians chose to listen to, free from curated playlist influence or national airplay bias.

Final Thoughts: Oregon’s Playlist of Meaning, Culture, and Soul

In a state where mountains meet ocean, forests meet free-thinking, and cities meet silence, Oregonians stream music that matches their depth and complexity. Whether it’s Kendrick Lamar’s masterful poetry, Peso Pluma’s cross-cultural cadence, Eminem’s emotional weight, Fuerza Regida’s fiery grit, or Taylor Swift’s introspective grace, Oregon’s top artists this year shared one thing:

They spoke the truth—and Oregonians listened.

As 2025 unfolds, the Beaver State will continue to shape and be shaped by music that feels as alive as its people. And with every play, every lyric, and every beat, that identity only grows stronger.