Texas’ Most-Streamed Artists of 2024–2025: The Soundtrack of the Lone Star State
Texas is big in every sense—big skies, big energy, and big passion for music. From the border towns to the urban centers, and the Hill Country to the Gulf Coast, the Lone Star State thrives on musical diversity. Whether it’s hip-hop echoing from Houston, corridos tumbling out of Laredo trucks, or Latin trap lighting up San Antonio nights, Texas is a place where music isn’t just heard—it’s lived.
Between April 7, 2024, and April 7, 2025, Texans streamed hundreds of millions of songs, turning to artists who reflect their cultural pride, emotional depth, and unapologetic realness. According to YouTube Music’s streaming data, the five most-streamed artists in Texas this year reveal a story of tradition meeting innovation, with global stars connecting deeply on a local level. If you are interested in learning how to play music, check out music lessons in Boulder.
Here’s a breakdown of the top five most-streamed artists in Texas and what their music means to the people who call the state home.
- Peso Pluma – 315 Million Views
With an astonishing 315 million views, Peso Pluma tops the list as the most-streamed artist in Texas—by a wide margin. The Jalisco-born breakout star has redefined regional Mexican music, making corridos tumbados not just a genre, but a cultural movement. And nowhere has that movement taken hold like it has in Texas.
Peso Pluma’s meteoric rise is fueled by his ability to blend tradition with modernity. His music mixes the storytelling of classic corridos with the swagger of trap and urban Latin beats. Songs like “Ella Baila Sola,” “PRC,” “Rubicon,” and “La People” have become anthems at quinceañeras, college parties, neighborhood barbecues, and everything in between.
His success is especially strong in Texas’ Latino-majority regions—places like El Paso, McAllen, Laredo, San Antonio, and Houston, where his music speaks to identity, heritage, and hustle.
Why Texas Loves Peso Pluma:
- Represents bicultural pride and cross-border identity
- Blends traditional Mexican music with Gen Z swagger
- A powerful voice for youth and community
In Texas, Peso Pluma is more than popular—he’s a cultural symbol.
- Fuerza Regida – 278 Million Views
Coming in close behind with 278 million views, Fuerza Regida is another powerhouse of regional Mexican music, commanding the second spot on Texas’ charts with streetwise lyrics, bold energy, and working-class pride.
Known for their corridos bélicos—ballads that highlight ambition, danger, and street life—Fuerza Regida’s music has found deep roots in Texas communities where authenticity matters. Their rise aligns with the increasing popularity of música regional mexicana among younger listeners, particularly in areas like the Rio Grande Valley, Dallas-Fort Worth, and Austin.
Tracks like “TQM,” “CH y la Pizza,” “Sigo Chambeando,” and “911” are regularly heard blasting from trucks, clubs, and family gatherings. What makes Fuerza Regida stand out is their ability to celebrate both hustle and heritage, making them relatable to fans who value hard work, loyalty, and realness.
Why Fuerza Regida Thrives in Texas:
- Lyrics that resonate with everyday life, struggle, and success
- Deep cultural relevance among working-class Latinos
- A fearless, unapologetic approach to regional music
In Texas, Fuerza Regida isn’t just a soundtrack—it’s a statement.
- YoungBoy Never Broke Again – 245 Million Views
With a massive 245 million views, YoungBoy Never Broke Again (NBA YoungBoy) remains one of Texas’ most-streamed artists, proving that his raw, emotional Southern rap continues to dominate across cultural lines.
Though based in Louisiana, YoungBoy’s influence stretches deep into Texas, especially in cities like Houston, Dallas, Beaumont, and Tyler. His music is known for being intensely personal, reflecting themes of pain, resilience, betrayal, and survival. And for Texas youth—especially in urban communities—his words hit home.
Songs like “No Smoke,” “Lonely Child,” “Make No Sense,” and “Kacey Talk” offer both motivation and catharsis. His relentless work ethic and real-life transparency have built him a cult-like fanbase that sees their own stories in his lyrics.
Why Texas Listens to YoungBoy:
- Speaks directly to fans navigating struggle, violence, and identity
- Releases music frequently, keeping fans constantly engaged
- Offers real emotion in a genre often dominated by bravado
In Texas, YoungBoy Never Broke Again is not just an artist—he’s a voice for those who often go unheard.
- Bad Bunny – 208 Million Views
At number four with 208 million views, Bad Bunny remains a global icon with strong local impact in Texas. The Puerto Rican superstar’s music transcends genre and geography, fusing reggaeton, trap, pop, rock, and political commentary into an unstoppable cultural wave.
In Texas—a state with one of the largest Puerto Rican and broader Latinx populations in the U.S.—Bad Bunny’s music is everywhere. From “Tití Me Preguntó” to “MONACO” and “Me Porto Bonito,” his hits are played in clubs, corner stores, backyard parties, and Spotify repeat playlists across the state.
Bad Bunny’s ability to balance vulnerability with swagger, activism with artistry, makes him a top-tier artist for a diverse and passionate fanbase. Whether you’re dancing in Austin or thinking deeply in El Paso, his music meets you where you are.
Why Texas Stays Streaming Bad Bunny:
- Represents modern Latino identity with boldness and pride
- Appeals across generations and cultures
- Offers something for every mood—from party to introspection
In Texas, Bad Bunny’s impact is both personal and powerful.
- Kendrick Lamar – 197 Million Views
Rounding out the top five with 197 million views, Kendrick Lamar remains one of the most respected and streamed artists in Texas, known for his poetic lyricism, cultural commentary, and emotional depth.
In 2024, his hit “Not Like Us” sparked intense online discourse, but in Texas, it was just the latest addition to a deeply admired body of work. Kendrick’s albums—To Pimp a Butterfly, good kid, m.A.A.d city, DAMN., and Mr. Morale & the Big Steppers—continue to serve as soundtracks for thought, protest, and reflection.
In cities like Houston and San Antonio, where Black history and activism have deep roots, Kendrick’s music connects not only emotionally, but intellectually. He’s a storyteller, teacher, and therapist, rolled into one.
Why Kendrick Lamar Resonates in Texas:
- Lyrics that challenge, inspire, and educate
- Music that blends poetry with political power
- A reputation for authenticity and intention
For many Texans, Kendrick isn’t just a favorite artist—he’s required listening.
What Texas’ Top Artists Reveal About Its Music Culture
The five most-streamed artists in Texas tell a powerful story of a state where cultural identity, emotional expression, and lyrical honesty matter more than flashy beats or surface-level hits.
- Mexican Regional Music Rules the State 🇲🇽
With Peso Pluma and Fuerza Regida dominating the top two spots, it’s clear that corridos and Latin music are no longer niche in Texas—they’re mainstream. This reflects the growing power and pride of the Mexican-American community.
- Emotional Realness Wins 🧠
Whether it’s YoungBoy’s pain, Kendrick’s perspective, or Bad Bunny’s vulnerability, Texans value music that feels authentic and speaks the truth.
- Genre Doesn’t Matter—Connection Does 🧑🎤
Country, rap, corridos, and reggaeton may seem worlds apart, but the common denominator is honest storytelling. Texans will stream anything—as long as it’s real.
- Artists Who Reflect Identity Get Loyal Fans 🎶
Each of these top artists connects deeply with a specific part of the Texas population—Latino youth, Black communities, rural families, and college students alike. That connection drives loyalty and repeat streams.
Methodology
This article is based on YouTube Music’s regional analytics, which track total artist video views by user location. The rankings reflect the top five most-streamed artists in Texas between April 7, 2024, and April 7, 2025, based on verified view counts across the state.
This data provides a real-world snapshot of what Texans are actually listening to, not just what’s trending on curated playlists.
Final Thoughts: The Music That Moved Texas in 2024–2025
In the past year, Texans turned to music that celebrated identity, honored truth, and reflected life’s highs and lows. Whether through the proud swagger of Peso Pluma, the street wisdom of YoungBoy, the soul-searching of Kendrick, or the rhythmic joy of Bad Bunny, these artists created a soundtrack that is deeply Texan—bold, diverse, and emotionally rich.
As we look ahead to the rest of 2025, one thing is certain: Texas isn’t just streaming music—it’s shaping it.
WRITTEN BY
Gloria Conroy
Copyright © 2025