Utah’s Most-Streamed Artists of 2024–2025: What the Beehive State Is Listening To

Utah is known for its sweeping mountains, family-oriented communities, and growing cities—but one of its most vibrant dimensions is often overlooked: its music culture. As streaming services continue to influence how people interact with music, YouTube Music data from April 7, 2024 to April 7, 2025 provides a fascinating glimpse into what Utahns are listening to the most—and why.

From pop icons to Mexican regional stars and poetic lyricists, the top five most-streamed artists in Utah reflect a rich tapestry of musical tastes, generational appeal, and cultural evolution. The artists who made the biggest impact this year reveal that Utah listeners are thoughtful, emotionally engaged, and increasingly diverse in what they enjoy. If you are interested in learning music, check out music lessons in Boulder.

Here’s a deep dive into Utah’s top five most-streamed artists, what they represent, and how they reflect the musical identity of the Beehive State.

1. Taylor Swift – 18.9 Million Views

Topping the list with 18.9 million views, Taylor Swift reigns supreme as Utah’s most-streamed artist of the year. Her continued dominance in the streaming world is no surprise—especially in Utah, where her themes of love, self-discovery, and transformation strike a powerful chord with listeners.

Swift’s 2024 was monumental, driven by the continued success of her Eras Tour, the release of 1989 (Taylor’s Version), and a slew of nostalgic fan engagement moments. In Utah, where family values, emotional storytelling, and a strong youth demographic are cornerstones of culture, her ability to blend relatability with sonic evolution made her a go-to artist across age groups.

From dreamy tracks like “Enchanted” to raw ballads like “All Too Well (10 Minute Version)” and pop hits like “Cruel Summer,” Swift’s catalog has become an emotional roadmap for many Utahns navigating love, change, and growth.

Why Utah Loves Taylor Swift:

• Lyrics that explore emotional complexity without being explicit

• A wholesome public persona that aligns with many local values

• Songs that appeal to both teens and adults

For many in Utah, Taylor Swift is more than an artist—she’s a companion through life’s milestones.

2. Eminem – 16.3 Million Views

Coming in second with 16.3 million views, Eminem proves that powerful storytelling and raw emotion never go out of style—even in a state known for its clean-cut image and calm landscapes.

The Detroit rapper has long been a favorite for those who appreciate music that digs deep. In Utah, Eminem’s songs continue to resonate with listeners seeking catharsis, emotional release, and lyrical precision. Tracks like “Lose Yourself,” “Mockingbird,” “The Real Slim Shady,” and “Not Afraid” remain evergreen hits in Salt Lake City, Ogden, and Provo.

Anticipation for his 2025 album The Death of Slim Shady (Coup de Grâce) also reignited interest in his older work, bringing a new wave of fans into the fold.

Why Eminem Stays Popular in Utah:

• Lyrics that explore real-life pain, trauma, and recovery

• High-energy anthems perfect for workouts, drives, and release

• A legacy of excellence and authenticity

In Utah, Eminem gives voice to emotions many feel—but few can articulate.

3. Peso Pluma – 16.1 Million Views

Just behind Eminem with 16.1 million views, Peso Pluma continues his incredible rise, representing the surge in popularity of corridos tumbados and regional Mexican music—especially among Utah’s growing Latino population.

Peso Pluma’s sound is modern yet steeped in tradition. His music blends corrido-style storytelling with trap rhythms, creating something that feels both rooted and fresh. Songs like “Ella Baila Sola,” “PRC,” “Rubicon,” and “La People” have become essential listening across Utah’s Latino households, especially in cities like West Valley, South Salt Lake, and Ogden.

But Peso Pluma’s appeal isn’t limited to just one demographic. His catchy hooks, emotional narratives, and border-blending artistry have made him popular among younger, non-Latino audiences as well.

Why Peso Pluma Is Rising in Utah:

• Represents bicultural identity and generational pride

• Accessible melodies with lyrical depth

• A fresh take on regional Mexican music that feels global

Peso Pluma isn’t just bringing regional Mexican music to Utah—he’s reshaping how it’s understood and embraced statewide.

4. Kendrick Lamar – 15.4 Million Views

With 15.4 million views, Kendrick Lamar stands as Utah’s fourth most-streamed artist—and its most poetic. Known for his introspective lyrics and socially conscious messaging, Kendrick’s music resonates with Utahns seeking depth, reflection, and cultural critique.

While his 2024 viral single “Not Like Us” sparked massive conversations nationwide, his full discography continued to shine in Utah. Albums like To Pimp a Butterfly, DAMN., Mr. Morale & the Big Steppers, and good kid, m.A.A.d city are viewed not just as music, but as masterpieces of modern literature.

In college towns like Logan and Salt Lake City, where ideas matter and activism has been on the rise, Kendrick’s voice is not just popular—it’s respected.

Why Kendrick Connects in Utah:

• Lyrics that challenge thought and inspire action

• A sound that blends jazz, funk, soul, and hip-hop

• Universal themes of growth, resilience, and self-awareness

Kendrick Lamar offers Utahns the chance to not only listen—but learn and reflect.

5. Fuerza Regida – 13.6 Million Views

Rounding out the top five with 13.6 million views, Fuerza Regida joins Peso Pluma in solidifying regional Mexican music as a major force in Utah’s streaming landscape.

Known for their corridos bélicos—ballads that often reflect street life, hustle, and working-class struggles—Fuerza Regida’s music is powerful, direct, and emotionally raw. Their tracks are especially popular in Utah’s Spanish-speaking communities, where their lyrics speak to cultural identity, familial pride, and overcoming adversity.

Songs like “TQM,” “CH y la Pizza,” and “Sigo Chambeando” have become modern anthems for a new generation of Utah Latinos who are navigating life between two worlds.

Why Utah Is Listening to Fuerza Regida:

• Stories that echo real-life struggles and triumphs

• Representation of cultural heritage in a modern voice

• Music that blends tradition, rebellion, and ambition

In Utah, Fuerza Regida is more than music—it’s a form of cultural affirmation.

What Utah’s Most-Streamed Artists Reveal About Its Music Culture

Utah’s most-streamed artists tell a story of evolving identity, emotional expression, and musical exploration. From pop to hip-hop to regional Mexican, the diversity in streaming data shows that Utah listeners are more dynamic than ever.

1. Emotionally Honest Music Wins 🎤

From Taylor’s heartbreak anthems to Kendrick’s introspection and Eminem’s confessions, Utah listeners are drawn to music that says something real.

2. Latino Voices Are Strong and Growing 🌍

Peso Pluma and Fuerza Regida’s success highlights the increasing cultural and musical influence of Utah’s Latino communities, and the embrace of these artists beyond those communities.

3. Genre Lines Are Blurring 🎧

Country, rap, pop, and corridos are all equally loved, showing that Utahns value substance over genre boundaries.

4. Artists Who Grow With You Stay On Top 👪

Taylor Swift and Eminem have been around for decades—and they continue to lead. Why? Because they evolve as their listeners do.

Methodology

This article is based on YouTube Music’s regional analytics, which track total artist video views by location. The rankings reflect the top five most-streamed artists in Utah between April 7, 2024, and April 7, 2025, based on verified view counts across the state.

This approach offers a real, unbiased look at what Utahns actually choose to listen to, free from media hype or curated playlists.

Final Thoughts: Utah’s Playlist of Meaning, Identity, and Evolution

In 2024–2025, Utah turned to artists who reflect its changing demographics, its emotional heartbeat, and its appetite for meaning. From Taylor Swift’s personal growth to Peso Pluma’s cultural pride, Eminem’s inner battles to Kendrick’s lyrical mastery, and Fuerza Regida’s powerful presence, the top artists in Utah offer more than music—they offer connection, culture, and catharsis.

As the state continues to grow and diversify, one thing is certain: Utah’s music taste will continue to reflect both where it’s been—and where it’s headed.